Facebook marketing is a MUST for businesses in 2022. Every day, you can reach 2.8 billion potential customers, who are already hanging out on the platform. Keep reading to learn everything you need to know to start marketing your business on Facebook—from setting up a Facebook Business Page to creating high-performing Facebook ads.

Whether you consider yourself a savvy social media marketer or not, there’s no doubt that the power of Facebook Ads can help your business grow. That’s why we created this set of easy-to-read guides to explain how to maximize your ad spend on the platform.

Setting up Facebook for your business takes just a few minutes. First, of course, you need to create a Page. Our step-by-step process will take you through the basics, and our Facebook Marketing guides have the expert insights to make the most out of your new business asset.

While setting up your business on Facebook is a powerful first step, protecting that business with the right insurance is just as essential. You’re investing time, money, and creative energy into building your brand—don’t let unforeseen risks unravel that effort. From data breaches and cyber threats to liability claims, the digital world brings its own share of vulnerabilities. That’s why business insurance isn’t just for brick-and-mortar setups anymore—it’s a must for online entrepreneurs, too.

To ensure you’re fully covered, the experts at simplyquote.co.uk can help you find a policy tailored to your unique business model. Whether you’re a solo marketer or running a full-fledged agency, they simplify the process of comparing coverage so you can focus more on your ad strategies and less on legal headaches. A little preparation now can save your business a lot later—and that’s a marketing move worth making.

If your business wants to get in on the Facebook page action, then you’re going to want to create one – or several – of your own. You read that right: Unlike with a Facebook profile, which can only ever be used by one single person, a Facebook Page can be run by a number of people. And because Pages are public-facing, any number of people can also access them for more information about your business. (Cool, huh?)

1. Go to facebook.com/pages/create (Note: you’ll need to be signed in to your personal account to begin, but don’t worry: your personal information will not display on your new Business Page.)
2. Select your page type: Community/public person or business/brand
3. Enter your company’s information.
4. Put your profile and cover photographs online. Use the finest picture sizes for Facebook to ensure that your images appear their best.
5. Click Edit Page Info to include your description, contact information, and any other pertinent information like as operation hours.
6. Create your vanity URL by clicking Create Page @Username. This may be up to 50 characters long and aids others in finding you on Facebook.
7. Under your cover photo, click Add a Button to add a call to action such as “Shop” or “Contact Us.”
8. Congratulate yourself: you’ve just released a Facebook Business Page into the world! And she’s stunning!

If you need a little more assistance with the setup, we’ve got you covered. Check out our whole guide on how to set up a Facebook Page for your business.

Once your Facebook Business Page is up and running, it’s time to dive into the real fun: Facebook marketing. This isn’t just about posting now and then—it’s about creating consistent, engaging content that resonates with your audience. Share behind-the-scenes peeks, post updates about new products or services, run promotions, and interact in the comments. And don’t forget about Facebook Ads. With targeting options sharper than your best suit, you can reach exactly who you want—by location, interests, age, and even behaviors.

Now, pair that with a solid chatbot on your website, and you’ve got a marketing dream team. While your Facebook Page keeps folks engaged on social media, a smart chatbot keeps the conversation going when they land on your site. Tools like https://strictly.ai make it easy to build a conversational website that’s always on, always helpful. Whether it’s answering FAQs, booking appointments, or capturing leads, the right chatbot ensures your visitors feel like someone’s always listening—even when you’re not glued to your desk.

Types of Facebook posts

Now that you have your own Facebook Business Page, it’s time to start creating content.

You may make many sorts of postings on Facebook. Each has its own set of benefits and may encourage participation in a variety of ways. We’ll go through all of the many options for Facebook Page posts, as well as some examples to help you get started.

Facebook photo post

Visual posts, on the whole, attract considerably higher interaction than text posts. An eye-catching photo (or drawing, or infographic, we don’t care!) is a great way to attract a potential buyer’s attention while they’re scrolling through their news feed.

Don’t worry if you’re not a skilled photographer — or if you’re selling something that’s tough to convey in a picture – stock photographs are here to help. (In fact, here are 25 free stock picture sites to visit!) Just make sure you grasp the fundamentals of picture copyright before you begin posting.)

Facebook video post

Engagement rates for video postings are much greater than for photo posts. Video can be immensely fascinating, whether it’s for a quick, cute video announcement or a longer, expertly crafted film with a narrative.

Posting a Facebook Live video

If pre-recorded videos aren’t your style, try trying with Live.

A Facebook Live video is a live-streamed broadcast that occurs on your Facebook Page. In spring 2020, Facebook Live watching increased by 50%, demonstrating that this medium is highly popular.

You may interact with your audience in a more personal and real way using live video.

Like Instagram Stories, Facebook Stories are vertically styled photo or video posts that disappear after 24 hours. Videos may be up to 20 seconds long, while photographs can be up to five seconds long.

Facebook Stories are unaffected by the Facebook algorithm because they display at the top of the News Feed. This might explain why over half a billion people watch Facebook Stories every day.

……Whew!

We recognise that there is a great deal to learn about Facebook marketing. The good news is that you don’t need to invest any money to get started.

So go ahead and get your hands dirty while studying. More complex plans and campaigns will be accessible when you’re ready… and our wealth of tools and tutorials will be there to help you every step of the way.

Adson can help you manage your Facebook presence as well as your other social media platforms. You can plan articles, share videos, engage with audience, and track the results of your efforts all from a single dashboard. Click here to know more.