How to Sell Products on TikTok in 5 Easy Steps
TikTok is where most fads begin, whether they be in fashion, music, food, cinema, or anything else. So, what’s stopping you from learning how to sell on TikTok?
TikTok has the feel of a self-contained internet all to itself. Consider this: you can discover anything on there, from super-popular online stars who are causing a stir to niche weirdos who rave about their hyper-specific passions. There’s laughter, tears, passion, a common language, and a strong sense of belonging. There are also numerous chances to sell things, just as there are in any other part of the internet.
Yes, TikTok’s rapid development and cultural ubiquity make it an ideal platform for your business. We’ve previously seen how TikTok marketing may help you reach new audiences and expand your customer base, but the app is much more. You can learn how to sell on TikTok in 5 simple steps if you know the ins and outs.
Why should you sell on TikTok?
Simply said, TikTok is the cultural hub. The majority of trends, whether they be in fashion, music, food, movies, or just about anything else, begin on the app before spreading to other places. TikTok is, without a doubt, the cool kids’ club.
In other words, whether you have a cutting-edge product or simply anything that you believe may garner some attention, TikTok is an excellent place to start.
How to Make Money on TikTok?
1. Identify your market niche
Teenagers, unsurprisingly, make up the majority of TikTok users, followed by those aged 20-29 and finally those aged 30-39. There’s lots of data here to assist you adapt your marketing, and that doesn’t rule out the possibility of reaching older folks if that’s your objective.
On this network, specificity is advantageous, so familiarise yourself with the app and its many communities.
2. Create a business account.
It’s time to prepare your TikTok account for success once you’ve gotten a handle on the digital landscape. Whether you currently have a TikTok for Business account or are just getting started, you’ll need to make sure you have one (and switching is as easy as opening Manage account and tapping Switch to Business Account).
3. Begin to create.
Of course, simply creating a page and leaving it there isn’t enough. You must develop content in order to succeed on TikTok. There is a lot of information here.
When it comes to TikTok, quantity trumps quality every time. But the most important thing to remember is that you don’t want to come off as “sales.” TikTok viewers can smell an ad a mile away, so if you want to acquire momentum, you need to be relaxed about it. Make sure you’re having a good time, since your audience can tell if you’re being genuine or not.
4. Add product tags to your videos.
Correctly identifying the elements in your movies is one of the simplest and most crucial tasks in this process. Yes, TikTok Shopping has a function that allows you to tag a product with a single tap.
This is important not just for maintaining brand awareness, but it also means that you may market without really promoting – your videos can take any shape, and the items you show will still be marked. That’s a terrific method to get some product placement without being noticed.
5. Use your power to influence others.
Whether or not you’ve had success tapping into TikTok trends on your own, influencer marketing is always an opportunity. Yes, TikTok is brimming with influencers from all walks of life, and they all have one thing in common: they’ll almost certainly recommend your product for a fee.
Of course, you must conduct research like with anything else. You’ll want an influencer that fits exactly within the category you identified in step 1, as well as an influencer with genuine impact. Adson guarantees that we could be a perfect fit for your company, and give your business better ROI and fruitful sales through TikTok.
- Published in MEDIA BUYING, TikTok
How to Create a Social Media Calendar for 2022 (Tips and Templates)
The easiest method to plan and manage forthcoming material on social media is to use a content calendar. Learn why you should have one. This blog will educate you on this.
For busy social marketers, a social media calendar is a lifesaver.
You’re more likely to make typos, tone issues, and other blunders when you compose and share material on the fly. Dedicating a particular time in your workday to produce, revise, proofread, and schedule content is considerably safer—and more effective.
A social media calendar may help you design an efficient content mix in addition to making your workday less hectic. You can seek ways to cross-platform reinforce the social message. You’ll also be able to schedule your posts to reach the broadest audience feasible.
Continue reading this blog, and we’ll walk you through the steps to creating your own fully working social media content schedule.
The underlying use of a social media calendar
A social media calendar is a list of your forthcoming updates on social media. If you’re utilising a social media management tool, it can be arranged in the form of a spreadsheet, Google calendar, or interactive dashboard.
For each post, a social media calendar normally comprises a mix of the following elements:
• The day and time it will go online
• The social network and account where it will be published
• Required copy and creative assets (pictures or videos)
• Links and tags
Get amazing benefits from using a social media content calendar?
1. Organize yourself to save time.
Every day, creating and sharing social media content takes time and effort. A social media calendar allows you to prepare ahead of time, group your work, minimise multitasking, and keep track of all your content ideas for later.
You may also schedule social media posts ahead of time to publish automatically using social media planning calendar tools, so you can share content every day without having to check into all of your social networks every hour on the hour.
By organising your content ahead of time, you’ll have more opportunities to apply the higher-value (and more enjoyable) talents in your arsenal, like strategy planning and campaign ideation.
2. Make it easy to update on a regular basis
There is no defined rules as to when you should post on social media. However, there are several widely acknowledged best practises to employ as a starting point.
It’s critical to maintain a consistent schedule so that your followers and admirers know what to anticipate. It’s also a fantastic way to use weekly hashtags like #MondayMotivation in a creative (rather than cringey) approach.
With a content framework like this, you’ll have one less thing to think about while you write your weekly entries. Furthermore, scheduling your articles ahead of time assists you to stay on track with your publishing schedule while also ensuring that you have high-quality material ready to go.
3. Your vacation is truly vacation.
You may genuinely take time off when your material is scheduled ahead of time and set up to post automatically at the appropriate periods. On Thanksgiving, late at night, or early in the morning, don’t log into your work accounts.
It’s no exaggeration to suggest that developing a social media schedule is an act of self-care for busy social media managers.
What is the best way to make a social media calendar?
1. Examine your social media platforms and content.
You must first have a clear image of your existing social media accounts before you can begin creating your social media posting calendar.
Make a note of how often you’re currently posting on each social network as part of your audit. Examine your data for any indications of how the frequency or timing of your posts affects engagement and conversions.
2. Select your social media platforms and content mix
Choosing what kind of material to share is an important aspect of developing a social media calendar and a critical part of your social media strategy. To begin started, you can use one of the following typical content mix formulas:
3. Determine what should be on your social media calendar.
Nobody else’s social media calendar will be the same as yours. A small company owner who manages their own social media would, for example, have a considerably easier schedule than a huge corporation with a dedicated social media team.
Adson Planner takes things a step further by allowing you to compose, preview, schedule, and publish all of your social media posts right from the calendar. Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest are all supported.
Adson’s planner allows you to create an interactive social media schedule. You receive a visual overview as well as all of your materials (copy, graphics, and links) in one convenient location.
If you’re part of a larger social media team, you can quickly share the calendar with co-workers and managers, and even establish custom approval procedures to keep your busy content schedule under control.
Directly within the publishing interface, Adson will recommend the optimum time to post for each of your social network accounts.
- Published in MEDIA BUYING, Social Media Marketing
Facebook Marketing in 2022: How to Use Facebook for Business
Facebook marketing is a MUST for businesses in 2022. Every day, you can reach 2.8 billion potential customers, who are already hanging out on the platform. Keep reading to learn everything you need to know to start marketing your business on Facebook—from setting up a Facebook Business Page to creating high-performing Facebook ads.
Whether you consider yourself a savvy social media marketer or not, there’s no doubt that the power of Facebook Ads can help your business grow. That’s why we created this set of easy-to-read guides to explain how to maximize your ad spend on the platform.
Setting up Facebook for your business takes just a few minutes. First, of course, you need to create a Page. Our step-by-step process will take you through the basics, and our Facebook Marketing guides have the expert insights to make the most out of your new business asset.
If your business wants to get in on the Facebook page action, then you’re going to want to create one – or several – of your own. You read that right: Unlike with a Facebook profile, which can only ever be used by one single person, a Facebook Page can be run by a number of people. And because Pages are public-facing, any number of people can also access them for more information about your business. (Cool, huh?)
- Go to facebook.com/pages/create (Note: you’ll need to be signed in to your personal account to begin, but don’t worry: your personal information will not display on your new Business Page.)
- Select your page type: Community/public person or business/brand
- Enter your company’s information.
- Put your profile and cover photographs online. Use the finest picture sizes for Facebook to ensure that your images appear their best.
- Click Edit Page Info to include your description, contact information, and any other pertinent information like as operation hours.
- Create your vanity URL by clicking Create Page @Username. This may be up to 50 characters long and aids others in finding you on Facebook.
- Under your cover photo, click Add a Button to add a call to action such as “Shop” or “Contact Us.”
- Congratulate yourself: you’ve just released a Facebook Business Page into the world! And she’s stunning!
If you need a little more assistance with the setup, we’ve got you covered. Check out our whole guide on how to set up a Facebook Page for your business.
Types of Facebook posts
Now that you have your own Facebook Business Page, it’s time to start creating content.
You may make many sorts of postings on Facebook. Each has its own set of benefits and may encourage participation in a variety of ways. We’ll go through all of the many options for Facebook Page posts, as well as some examples to help you get started.
Facebook photo post
Visual posts, on the whole, attract considerably higher interaction than text posts. An eye-catching photo (or drawing, or infographic, we don’t care!) is a great way to attract a potential buyer’s attention while they’re scrolling through their news feed.
Don’t worry if you’re not a skilled photographer — or if you’re selling something that’s tough to convey in a picture – stock photographs are here to help. (In fact, here are 25 free stock picture sites to visit!) Just make sure you grasp the fundamentals of picture copyright before you begin posting.)
Facebook video post
Engagement rates for video postings are much greater than for photo posts. Video can be immensely fascinating, whether it’s for a quick, cute video announcement or a longer, expertly crafted film with a narrative.
Posting a Facebook Live video
If pre-recorded videos aren’t your style, try trying with Live.
A Facebook Live video is a live-streamed broadcast that occurs on your Facebook Page. In spring 2020, Facebook Live watching increased by 50%, demonstrating that this medium is highly popular.
You may interact with your audience in a more personal and real way using live video.
Like Instagram Stories, Facebook Stories are vertically styled photo or video posts that disappear after 24 hours. Videos may be up to 20 seconds long, while photographs can be up to five seconds long.
Facebook Stories are unaffected by the Facebook algorithm because they display at the top of the News Feed. This might explain why over half a billion people watch Facebook Stories every day.
……Whew!
We recognise that there is a great deal to learn about Facebook marketing. The good news is that you don’t need to invest any money to get started.
So go ahead and get your hands dirty while studying. More complex plans and campaigns will be accessible when you’re ready… and our wealth of tools and tutorials will be there to help you every step of the way.
Adson can help you manage your Facebook presence as well as your other social media platforms. You can plan articles, share videos, engage with audience, and track the results of your efforts all from a single dashboard. Click here to know more.
- Published in Facebook, MEDIA BUYING, Social Media